We were fortunate enough to speak to the founder of Yachting International Radio, Rhea Rouw. Having live streamed the International Palma Boat Show of 2021, we asked Rhea about her experiences and takeaways from the event.
Reaching over 300,000 professionals, Rhea is an industry expert with a wealth of knowledge to share and a deep understanding of the people, places and values which make up the yachting world.
Here’s our conversation with Rhea.
What was your role at the Palma Yacht Show?
I attended the Palma Yacht Show as host for the Live Streaming for The Balearic Yacht Show
Can you tell us about your overall experience?
After a little over a year of no shows whatsoever in the med, no one really knew what to expect. This show did not disappoint!
Aside from the masks and the limiting of people at the entrance, you would not have been aware that anything had changed. If anything, I think that people were more open, and more friendly than in past years, and keen to get on with business!
If you had to describe the energy of the show in one word, what would it be?
What were your highlights of the show?
Being onboard Superyacht Moonraker for most of the live streaming was definitely a HUGE Highlight! Meeting people in person that you have been doing business with via zoom for the past year was another.
It was great to get the chance to interact in person as no matter what advances technology makes, nothing beats the actual in person experience!
Considering the significant impact the pandemic has had on the industry, how did this show feel different to others?
Ironically enough, the pandemic has been a benefit to the industry. That being said, this show had an excitement that others have not had. Yachting is a small industry, regardless of it’s world wide status.
Yachties and those that work within the industry seem to have created a family of sorts and have circles of friends and work associates that span the globe. Shows are usually the one time that they are able to connect in person.
You could hear people greeting one another with an exuberance that carried off the dock and onto the yacht, and that positive energy really reverberated through every person at the show!
What were your biggest takeaways from the show?
In speaking to numerous exhibitors around the show, the feedback that I recieved was that this show gave them more solid business than any in the last four years. The chatter in the Industry leading up to 2020 with more and more shows popping up, Yachting and Boating Shows had become an industry unto itself, and people were becoming exhausted with not only the financial demands, but the physical demands.See Also
Which show do you exhibit at? How many should you attend? If anything this show taught us, a few major shows a year is worth the investment and the time! There is no need to be running a show circuit every single weekend from one end of the planet to the other. The quality of business done drops significantly, and your ROI with it!
That and you choose the wrong show to exhibit at and you have just blown your marketing budget for the year, with nothing to show in returns! 2020 was a stellar year for yachting, without shows.
What can we expect to see more of in the future?
This years Palma Boat Show included the Balearic Yacht Show which created a hybrid version and I think that is the way of the future.
You can showcase yourself to the world, as well as in person, with one boat show rather than 10, leaving you a marketing budget that will look after your business the other 11 months and 3 weeks of the year, all the while, saving you time and energy that otherwise could be better used!
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Australian journalist and writer, Sophia Llewellyn, is the Chief of Content and Marketing for Yacht Informer. Driven by the power of storytelling and a wholehearted belief in applying an innovative, forward-thinking and sustainable approach to all that we do, Yacht Informer is the fresh breeze that the industry has been looking for.